How Much Does Digital Marketing Cost in India in 2026?

Every time someone asks us this, the answer they get from other agencies is "it depends." And sure, it does depend. But you deserve actual numbers. So here they are, straight from what agencies (including us) actually charge.

SEO pricing in India

Most SEO agencies in India charge between Rs 15,000 to Rs 50,000 per month for a small to medium business. That includes technical fixes, content creation, and link building.

Below Rs 15,000 you are probably getting someone who will submit your site to a bunch of directories and call it SEO. That is not real SEO. Real SEO takes 3 to 6 months of consistent work.

At Fliphats, our SEO retainers start at Rs 20,000 per month and go up depending on competition level and the number of keywords we are targeting.

Meta Ads and Google Ads management

Ad management fees typically fall into two categories:

Flat fee: Rs 10,000 to Rs 30,000 per month regardless of ad spend
Percentage of spend: 15 to 20% of your total ad budget

We charge a flat fee starting at Rs 15,000 per month for Meta Ads management. We prefer flat fees because it means our incentive is not to get you to spend more. Our incentive is to get you results so you stay.

On top of management fees, you need the actual ad spend. For Indian businesses, we recommend a minimum of Rs 15,000 to Rs 30,000 per month in ad spend to get meaningful data.

Social media marketing pricing

Social media management packages in India range from Rs 8,000 to Rs 40,000 per month. This usually includes content planning, post design, scheduling, and basic community management.

The cheaper packages give you maybe 10 to 15 posts a month with basic graphics. The higher packages include reels, stories, engagement strategy, and actual growth tactics.

Our social media marketing starts at Rs 15,000 per month. We grew one client from 200 to 28,000 followers in four months. Not with bots. Real people who comment and share.

Software development costs

This one has the widest range because it depends entirely on what you are building.

Landing page or portfolio site: Rs 20,000 to Rs 50,000 (one-time)
Ecommerce store: Rs 40,000 to Rs 1,50,000 (one-time)
Custom CRM or internal tool: Rs 1,00,000 to Rs 5,00,000 (one-time)
SaaS product (MVP): Rs 2,00,000 to Rs 8,00,000 (one-time)

Our software development projects start from Rs 50,000. Most MVPs get done in 3 to 6 weeks.

Full-stack retainer (everything together)

If you want one agency handling your software, ads, SEO, social media, and automation, expect to pay Rs 50,000 to Rs 2,00,000 per month depending on the scope.

The advantage of a full-stack retainer is you are not paying five different agencies. One team sees the full picture. Your ads feed into your CRM, your website is built to convert, and your automations follow up with leads instantly.

What is actually worth the money?

Here is our honest take:

If you are a local business, start with Google Ads + SEO. Budget Rs 30,000 to Rs 50,000 per month total.
If you are in ecommerce, start with Meta Ads + a conversion-optimized store. Budget Rs 40,000 to Rs 70,000 per month.
If you are a SaaS founder, invest in the product first, then do content marketing + Google Ads. Budget Rs 50,000 to Rs 80,000 per month.

Want exact numbers for your business? Book a free call. We will tell you what to spend and where.